Pro-choice in health care

A pro-choice idea on health care has found its way to the latest issue of Science (Rethinking clinical trials, by Andrew Grove):

Another proposal would allow patients to choose between medicines whose efficacy has been determined in different manners.

Collectivists (pro-lifers?) would counter that patients are too stupid and medical providers too unscrupulous and short-sighted for such a proposal to work; that smart, honest and far-sighted bureaucrats must keep deciding for all of us; and that anyone else trying to make a choice for herself or to help others to choose must go to jail.