According to The Guardian (found via Gristmill), David Cameron, the leader of the UK Conservative Party, identifies with consumers' worries about "what we eat, how it's grown and what it does to our children." He is particularly concerned with GM foods.
Instead he should perhaps be reassuring consumers that GM foods are perfectly healthy and that food these days is safer and cheaper than ever. Although perhaps not for long. The same news item tells us that the mayor of London, Ken Livingston, promises to impose "prohibitively high charges" to trucks bringing non-locally grown food to London. He wants Londoners to switch to locally-grown, organic food. If Londoners haven't done so already it is because they find non-local food more desirable. But Livingston thinks he knows better.